PITTSFIELD, Massachusetts February 20, 2008 –There is a new “woman’s movement” taking place in Pittsfield that is rapidly reshaping the definition of healthy living and fitness. Club Owner Carleen Duquette has opened a Butterfly Life™ franchise, a first-of-its-kind revolutionary new 30-minute fitness franchise designed specifically for women to achieve a healthier overall body and mind. This is the first Butterfly Life in the state of Massachusetts and the club already has 130 members in just 30 days.
“I had no idea that the success with the opening of my Butterfly Life would be as quick as it has been,” said Duquette. “I am excited beyond words and what’s even more exciting is that my ladies are loving it almost as much as I do.”
With an innovative 360 degree approach to promoting healthy living solutions and effective weight management, Butterfly Life tops other leading 30-minute fitness facilities by focusing on a holistic approach to weight loss, infusing elements of the body, mind and soul. Unlike any other 30-minute fitness or nutrition centers, it offers more than 50 FREE classes weekly through its exclusive Life Vision® technology that delivers healthy living solutions on fitness, nutrition, motivation, beauty and fashion, as well as effective long term weight management solutions. And it’s all under one roof located at 457 Dalton Avenue.
“I feel so lucky to be a part of the Butterfly Life franchise,” said Duquette. “I state to every woman that comes in that this is a place to nurture herself and so far that is how they have come to view being here.”
“We are excited to bring our approach to women’s health to the city of Pittsfield as it is unrivaled in the industry and enhances every aspect of a woman’s life, not just her weight,” says Thomas Gergley founder and Chairman. “Butterfly Life is the only 30-minute fitness center with a truly holistic approach to weight loss that inspires women to achieve personal success and inner health and beauty in a completely safe, non-intimidating and non-competitive environment. Residents of Pittsfield will find it’s the wave of the future.”
Learn more about owning a Butterfly Life Franchise
Butterfly Life is the fastest growing women’s health and fitness franchise in the US, according to Franchises Times, March 2007 issue. Butterfly Life franchise is a first-of-its-kind revolutionary fitness franchise that takes a 360-degree approach to healthy living solutions and effective weight management programs for women.
Butterfly Life is backed by more than 75 years of combined experience in the creation, development and global expansion of fitness facilities and their brands. Butterfly Life is the brainchild of Mark Golob, who has built a career in the health and fitness industry by successfully creating and executing business development and marketing strategies designed to increase profits and expansion. Thomas Gergley, chairman, is the founder and president of Women’s Workout and Weightloss Centers, and Mr. Gergley was previously the president of the New York Health and Racquet Club. Mr. Gergley holds a Masters Degree in Exercise Physiology, and has published a number of studies in scientific journals over the years.
